Manteufel is a Brazilian furniture company that crafts pieces with a profound sense of purpose, evoking feelings of rest and tranquility through designs inspired by the sensation of floating. Each piece is meticulously handcrafted, blending traditional craftsmanship with contemporary design to create a balance between aesthetic beauty and functional comfort. Catering to individuals who value ethical production, sustainability, and the artistry of handcrafted luxury, Manteufel appeals to those who appreciate the fusion of cultural heritage and modern sophistication.
To support Manteufel’s positioning as a brand that balances artistry and purpose, I researched competitors both locally and internationally. This analysis provided valuable insights into best practices, market gaps, and potential differentiators for Manteufel. I focused on analyzing the communication approaches of successful competitors, assessing how they engage customers who value aesthetics, quality, and social responsibility.
Additionally, I helped facilitate workshops to develop Manteufel’s brand persona and refine its communication strategy. Understanding the persona was essential to ensure the right message reached the right audience at the right time. We explored the motivations, desires, and pain points of potential customers, guiding communication strategy.
I developed a marketing strategy to guide Manteufel’s partnerships and collaborations. The aim was to reach an audience that not only appreciates the design philosophy behind each piece but is also willing to invest in products created with integrity. I identified potential partners whose values and clientele align with Manteufel’s vision, ensuring that collaborations were purposeful and impactful.
I also contributed to shaping the product portfolio, analyzing how to organize and present each product line to maximize its appeal while considering opportunities for new launches and improvements. This structured approach aimed to strengthen Manteufel’s market position, highlighting their commitment to blending aesthetics with purpose.
Ana Teresa Campos 