Investor Avaliações
Investor is a leading business consultancy specializing in company, real estate, and fixed asset valuations. With over 13 years of expertise, the firm utilizes internationally recognized methodologies in Corporate Finance, Real Estate Consulting, Fixed Asset Management, and Infrastructure & Concessions. Their highly qualified and certified executive and technical team focuses on delivering tailored solutions to meet each client’s goals.
As the company sought to strengthen its market presence, the challenge was to refine its internal strategy and differentiate itself from competitors.
I conducted in-depth interviews with Investor’s directors to assess how their current strategy aligned with long-term goals and vision. This helped identify key opportunities for improvement in both strategy and execution. Additionally, we facilitated a workshop using Jean Noël Kapferer’s Brand Prism to pinpoint the company’s brand personality, which was crucial for refining its identity and communication approach.
To complement the internal analysis, I carried out comprehensive competitor research to evaluate how Investor’s services and product mix contrasted against other market players. This analysis provided insights into their competitive positioning and highlighted areas for differentiation.
The combination of internal strategy alignment and external market analysis resulted in actionable recommendations that positioned Investor as a more distinct and cohesive brand in the financial services market.
Ana Teresa Campos 