I’m Ana Teresa, a marketing strategist fascinated by understanding how people think, feel, and connect with brands. With a background in Psychology and two Masters degrees in Marketing and Management, I’ve built my career at the intersection of strategy, creativity, and human behaviour.
My experience spans industries like luxury, retail, and real estate, where I’ve helped shape brand stories, guide strategic decisions, and turn insight into action. Studying at London Business School expanded my perspective on business and strengthened my belief that great brand management starts with understanding people and ends with delivering value they can truly feel.
I’m driven by the challenge of making brands relevant, resonant, and responsible and I’m always looking for ways to bridge business goals with what matters to consumers.
