Vila Ateliê Jewellery
Vila Ateliê de Joias is a family-owned jewellery atelier with a rich tradition of crafting exclusive, personalised pieces. Founded by João Vilaça, a master jeweller and gemologist, the atelier blends traditional craftsmanship with technological innovation. The brand is known for its high-quality jewellery that resonates with multiple generations. With a focus on conscious consumption and lasting value, Vila Ateliê offers bespoke pieces that hold aesthetic beauty and the potential to become family relics.
The challenge for the brand was to align its messaging and overall customer experience with the sophisticated expectations of its target market. The objective was to develop a marketing strategy that would differentiate the brand in a competitive landscape and elevate its desirability among luxury consumers.
I led the competitor analysis to assess the brand’s positioning in comparison to key players in the luxury jewellery sector. I also refined the brand’s strategy by aligning its messaging and store locations with the aspirations of the target audience. My focus was on understanding consumer preferences and competitive advantages within the jewellery market.
Additionally, I developed a comprehensive digital and in-store engagement strategy aimed at enhancing the brand’s desirability. This included suggesting targeted content, collaborations, exclusive events, and the introduction of services to further appeal to the luxury market. The goal was to create a seamless brand experience across multiple touch points to elevate the brand’s presence and customer loyalty.
Ana Teresa Campos 