Oases Luxury Homes
Oases is an innovative luxury real estate company in Brazil that offers a fractional ownership model for high-end properties. The company’s value proposition revolver around delivering a premium, hotel-like experience for its clients, where every detail – from concierge services to personalised property preparation – is tailored to meet the unique needs and preferences of each owner.
As Oases was launching, the company sought to understand emerging trends and their relevance to the luxury real estate sector. The challenge was to evaluate the potential for adapting the U.S.-based luxury fractional ownership model to the Brazilian market. This involved understanding local trends, consumer motivations, and the competitive landscape to ensure the model would resonate with Brazilian consumers.
I analyzed current market trends related to luxury real estate and the growing demand for personalised experiences. I also conducted a deep competitor analysis, evaluating not only social media engagement but also their strategies for location, partnerships, reputation, and customer experience. I used mystery shopping methodology to gain insights into competitors’ customer service and overall satisfaction.
The insights gathered from the trend analysis and competitor research helped Oases understand key opportunities and potential challenges in the Brazilian market. The strategic plan provided a clear direction for the company’s market entry, enabling them to position themselves as a unique and high-end option for consumers seeking luxury co-ownership experiences.
Ana Teresa Campos 